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Sei Bella was founded by friends & business partners, Carrie & Katrina in 2010. They became the first Aveda salon in the vibrant community of Amherst, MA.

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"My parents named it from the time I was little when I wanted to open a hair salon for my dolls that I would be a cosmetologist! I also believe being a cosmetologist is an incorporation of architecture and art. You practice creating structure and balance in a creative form for a frame around someone's face!"

- Carrie, Co-Owner

"Since the time I was playing with Barbies as a child, I was always interested in hair and doing hair. However, I decided after high school to go to college for physical therapy. After just one year of schooling, I decided to follow my true passion! I switched my major to business and went to cosmetology school after getting my bachelor’s degree."  

- Katrina, Co-Owner

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Carrie & Katrina became great friends working together at another salon. Opening a business together wasn't a planned decision: they had an opportunity to open a new salon in the space they had currently worked in... and it fell into their laps! They didn't have a plan in place but decided to take the plunge anyway. Their- we'll figure it out!- attitudes have transformed the space into a stylish, urban center for all things beauty.

Sei Bella Salon has grown from 4 stations and 4 stylists using a variety of quality haircare brands to a 6 station and 7 stylist operation carrying exclusively Aveda products. Through multiple renovations & testing out a myriad of products, once they made the switch they haven't looked back!

Learn why Katrina, Carrie, & the Sei Bella team are obsessed with Aveda products!


I've had appointments with Amber, for cuts, color, and my wedding hair. She was so helpful during the process, from the trials to styling, I can't say enough good things about her. The final styling for my wedding turned out beautifully. I received many compliments and it was just what I wanted. Even though I live outside of Boston, I'll be going back for some more appointments.
-Angie F.

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